Clothes Call: Loden Dager

The gay wing of the "Gray Lady", aka T: Style Magazine, led us to this clothing line by new designers Loden Dager.

Created by photographer Matthew Sandager, designers Oliver Helden and Paul Marlow, and their partners:
"The collection is an amalgam of their personal styles. Mordant wit + downtown cool + erudite references = light V-neck cashmere sweaters; slim-fitted, well-proportioned corduroy pants; and versatile canvas jackets."

“We are so not cutting edge,” Sandager says. “We simply outfit boys who love books and bicycles.”

And The Operator rejoiced: Finally, a clothing line for us. We'll cut a dashing figure at the next book party we attend. Screw looking like skinny-jeaned hipster musician twats, we want to dress like we just composed a mordant volume of verse.

The Remix: Hooked on Classics [T Style Magazine]
Loden Dager [site]

Loden Dager ;Style ;Fashion