5.02.2006

411: They are much More Sensitive when Shaved

Ah, marketing, when it is bad-it is oh so bad, but when it is fun and creative, it is GREAT! Case in point is the website for the Philips Bodygroom.

This little gizmo was created to help you get those difficult to reach spots. Obviously it is being targeted towards the metrosexual market because the narrator is a guy's guy (read: not too good looking) and he is in a nice, fluffy, terry cloth robe. Were it being targeted to the gays, the narrator would have been some Buff WeHo clone with a small towel draped across his carrot and kiwis.

Make sure that you check out all of the menus. Lots of fun here.

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