411: Easy Breezy Beautiful...Coversnatch

We try our hardest to keep up with the latest fashion trends, which is difficult since we usually just sit in front of our laptop in our underwear, but when a product like this comes along we take note. Toss away those merkins, ladies, now there's hair dye for your lady place.
Nancy Jarecki, using her substantial monies from the house that Moviefone built (her husband Andrew was the founder), has not only created her product but also wants to change our entire vernacular. According to Radar:

"[Jarecki] wants betty to double as both a name for her product and a polite term for one's nether regions. Vagina, pink taco, bearded clam, man in the boat ... this is not the language of the chattering classes.
"Those words are all so ugly. I wanted the name to be Traci Lords meets Doris Day. I wasn't gonna call it Private Parts. I wanted to create a comfort zone."

She offers an example of how her new phraseology can empower a room. "I was at a party last night where I took Betty as a gift for somebody. They opened it up and were like, 'Oh my god, is that blah-blah dye?' I said, 'It's color for the hair down there.' 'What's it called?' 'Betty.' 'So it's for your ... ?' 'It's for your betty.' From that point on, everybody just started talking about their betty. It happens all the time. They'll say, 'Wow, I just found a gray hair down there,' or, 'I haven't seen my betty in 20 years, but I feel like I want to do something with my betty.'"

We don't profess to be experts in the nether regions of the fairer sex, but somehow, we don't think this term is going to catch on. We really can't image someone begging to have their betty eaten, or fucked for that matter.

Then there's the matter of marketing. We sincerely hope Jarecki will get the voice of Movifone to do the television commercials. Just imagine: "If you want a firecrotch like Lindsay Lohan, choose auburn." You know you can already hear it in your head.


Princess Dye [Radar via Modern Age]



Pubic Hair ;Trends ;Hair Dye ;Betty